Swiggy ‘Weekends’

The delivery market in India has been booming and has been driven further forward by the pandemic. Swiggy (amongst the top 10 unicorns of India with a valuation of around US$ 5bn) has been vying for the pie of the delivery market.

With more people returning to normalcy, we worked with Swiggy to build a campaign around taking it easy over the weekends – driven by Swiggy’s discounting efforts.

The weekends allow consumers to take a break from their hectic weeks and make Swiggy their partner is enjoying the weekends.