#FindYourDhun

Everyone has a soundtrack to every significant moment of life – through this insight, we worked with the JioSaavn team to build a simple yet hard-hitting campaign that highlights three instances where a soundtrack can transform a moment.

The short films, directed by Sajan Raj Kurup and produced by Creativeland Studios, showcase how a Dhun can transform moods, fortunes, and barriers. The films feature “Dhun’s” such as Rakita Rakita by Dhanush from the movie Jagame Thandiram, Santhosh Narayanan & Dhee, Dangal by Daler Mendhi and an original mix of the viral sensation – Kacha Badam by Bhuban Badyakar.