Godrej Expert ‘Rich Crème’ ft. Karan Johar

Being at home during the lockdown and with this new way of life, all of us have given up on some of our regular routines, especially our grooming rituals. Those who depend on salons to get their hair coloured are the most affected.

Our objective was to let our audience know and understand how easy it is to colour at home by building relatability.

When we saw Karan’s picture on social media, we knew we had a fantastic opportunity to demonstrate how easy it is to colour one's hair at home by oneself. We thus went on to film Karan Johar, illustrating the entire hair colouring process in the comfort of his space.