AM/NS ‘Reimagineering’

A joint venture between two global steel giants - ArcelorMittal and Nippon Steel Corporation - AM/NS India makes smarter steels for brighter futures.

We brought those brighter futures to life with a film where we turned AM/NS India’s Forward Slash (/) into a larger-than-life window, a jharokha. Peering into this reveals the incredible transformation that awaits India.

Stunningly executed with sweeping cinematography and breathtaking CGI, this film powerfully translates the AM/NS India vision for India.