If Rooms Could Talk

Instead of the traditional method of mining customer insights, we eavesdropped on objects at home. We listened to what they were saying when Andy, Molly & Mrs Wallace weren’t around.

We used anthropomorphic household objects conversing with each other and establishing the need for Godrej Aer’s unique fragrance to elevate the house's mood.

We performed a stringent audition to cast each member – the couch, the remote, the showerhead, the mop and many more. We used advanced CGI and animation techniques to bring these characters and their idiosyncrasies alive.

The campaign aims to position Godrej Aer as a must-have in bathrooms and living rooms to keep them fresh and fragrant all day long. If rooms could talk, they'd ask for Godrej Aer.