Frooti ‘Brand Refresh’

Frooti, India's legendary and iconic mango drink, has always been synonymous with mangoes and the fun that comes along with them.

Ever since our association with the Fresh 'n' Juicy brand in 2007, we’ve established this fact with a new philosophy - Why Grow Up. Frooti has been voted as one of India's Most Trusted brands and, not surprisingly, is a favourite amongst people of all ages.

However, it needed a push/boost amongst the recent audience and not just a nostalgic set of audiences. We introduced this commercial, a song with no meaning but a clear insight that Foooti is drool-worthy and brings out the child inside you.