Netflix ‘Navarasa’

An out of the box launch campaign for the hotly anticipated Navarasa.

Navarasa is truly a cinematic marvel and a landmark moment of cultural pride for the Tamil entertainment industry, as the finest and most acclaimed talent has come together to bring this project to life. The most prolific actors, directors, musicians, writers, producers and technicians from the industry, and beyond, have collaborated to make this incomparable dream a reality. While the spectacular creative community of Tamil cinema came together for this one-of-a-kind project, many leading icons of the industry graciously offered their services pro-bono contributing the proceeds from the films towards the well-being of film workers in Tamil cinema impacted by the pandemic.