Havmor ‘Cool Gaiz’
Havmor is amongst the fastest growing ice cream brands in the country. They are unique as the only non-dairy player in India, making 100 per cent natural milk ice cream. For over 70 years, through all the variables, Havmor has had goodness at its core.
Our work helped Havmor pivot from a west India brand to a national player – with a language-agnostic campaign – one that put the name Havmor at its core.
The first in the series is a 10-second spot that strategically familiarises people with the brand name. Featuring the two characters that embodied the brand Havmor – ‘the Cool Gaiz.’
#MadeOfMilk was our positioning idea implemented on their logo, packaging and all other collaterals.
Havmor vs. Havmooo
In a world where our attention span is diminishing and every second matters. We decided to create a series of 3x 15 second spots for Havmor Ice Cream. Even in the shortest duration, the message that Havmor Ice Creams are made from real milk were been built in both, subliminally and explicitly.
‘Tumbler of Milk’
‘Chocolate’
“We wanted to establish Havmor as a real milk ice cream brand – who better than a cow to tell this story. The communication for Havmor has always been fun filled and vibrant. Creativeland helped us realize this and pushes that thought further in a humorous way – with a little help from the Cool Gaiz”
— Chaitanya Rele, CMO Havmor Ice Creams
‘New’