Dil Ki Dhun

Everyone has a soundtrack to every significant moment of life – through this insight, we worked the JioSaavn team to built a simple yet hard-hitting campaign through a one-of-a-kind manifesto music video with Shankar Mahadevan & Warner Music.

The music video ‘Dil Ki Dhun’ with was written based on CLA’s ‘Find Your Dhun’ manifesto; to bring to life the first in a series of films in partnership with Warner Music. Directed by Ishan Nair and produced by Creativeland Studios – the film is shot on the all-new One Plus 10 Pro; the film captures the energy of Shankar’s own Dhun and brings to life the new brand positioning for JioSaavn.  

The 4-day guerrilla shoot is filled with candid shots captured on the One Plus 10’s Hasselblad Camera bringing meticulous detail to life for the music video and JioSaavn’s print/ OOH campaigns for #FindYourDhun.