With Original, Advanced, Care and Rich Crème, Godrej Expert has a lot to offer in the hair colour segment.
We, at Creativeland, created the 'Jawani Janeman' campaign to highlight the entire expert range. The attempt there was to bring hair colouring out of the closet and into the open. Then, we created distinct campaigns for each variant - 'Orange Aunty' for Godrej Expert Care and 'Upside-down' for Godrej Expert Advanced. Most recently, when Godrej Expert Rich Crème was launched, we made the 'Oh my god' commercial.