Hotstar is Indias largest premium streaming platform which showcases the best line up of TV shows, movies and sports from around the world, across devices and platforms.
For Vivo IPL 2017, we had to create a commercial for the most avidly watched cricket tournament of the year. The insight was that Hotstar allows you to go about your life while still catching all the IPL action live. So, no matter what you are doing Hotstar helps you stay ready so you can catch every bit of every hot match. Because Na life rukegi, na game rukega. The fielding stance is a great metaphor for readiness. We used this metaphor to show people around the city being ready for every ball of the IPL. Street casting, a smallish feature-film crew, a track composed by Sneha Khanwalkar and performed by rapper Naezy, this ad film has it all.