A corporate giant, an industry trendsetter, a market force, Godrej Appliances is synonymous with relevant and green innovations.
We won the client over by leveraging their biggest strength – being a company that makes things thoughtfully. We established the brand promise of Soch Ke Banaya Hai with the launch campaign of India’s Most Energy Efficient AC, Godrej NXW. Supported by three quirky TVCs, a digital film, radio spots, prints, outdoors and a grand product launch. The campaign helped transform the public perception Godrej Appliances. And that is what we’ll continue doing with all our upcoming work.