The Taj has spent years perfecting their craft, decades acquiring a reputation and centuries building a culture. In 2016, Taj unveiled their philosophy of Tajness.
To stay true to the Taj way of doing things we created a truly unique and immersive 360-degree experience that is seamless across all screens. For this, we had to think beyond the traditional format of film. After 25 days of a back-to-back recce and a shoot across handpicked locations, we managed to create a unified experience. Taj is known for its catalogue of firsts and how everything is a sensorial journey so we also felt Virtual Reality will play a huge role as you journey into the world of Tajness. VR made its debut at the launch in the real world.